Partners: Elevate Energy, City of Chicago, Institute for Market Transformation
This pilot tested a novel targeting and outreach strategy for the income eligible multi-family sector by using energy benchmarking results.
For this pilot, Elevate Energy and the Institute for Market Transformation partnered with the City of Chicago to design and test a novel outreach strategy for the income eligible multi-family sector. The objective of the project was to determine if implementing an outreach strategy targeting underperforming properties subject to the city’s benchmarking ordinance would lead to increased participation in energy-saving offerings. The pilot team analyzed benchmarking results for large income eligible multi-family buildings in Chicago and tested various targeted-outreach strategies with their owners.
- Elevate Energy found that increased outreach efforts did encourage more building owners to improve their buildings' energy efficiency. However, the engagement rate was lower than anticipated and the outreach efforts were not found to be a cost-effective strategy.
- Elevate Energy also identified that phone calls and one-on-one conversations were the most impactful outreach strategy to increase participation in energy efficiency program offerings.