Partners: Recurve Analytics, Power TakeOff
Two separate research projects for commercial and residential customers explored how ComEd might use a normalized metered energy consumption approach to identify customers with high energy savings potential.
The objective of both of these projects was to use existing normalized metered energy consumption (NMEC) data to identify high-potential opportunities for energy savings. Using historical usage data, the project teams set out to identify ComEd customers with the highest potential for energy efficiency improvements applicable to the identified programs. Historical participants were split into a control and test groups and the research teams analyzed the data to identify targeting opportunities that would lead to deep energy savings potential.
Results and Outcomes
Each project tested different approaches to using NMEC data to target high energy savings opportunities with data from different ComEd programs and achieved varying levels of success in the predictive ability of the modeling. However, in general the projects found that NMEC data and specific targeting parameters could be used to identify a subset of customers with greater energy savings potential. In one of the projects, the use of targeting metrics showed the potential to more than double the customer energy savings compared to the program average. Further research is recommended to better understand the impacts of using this targeting on program cost effectiveness and the flexibility to be able to target other programmatic outcomes supplemental to energy savings.